Green in Marketing – Color Psychology
Designers of all backgrounds eagerly await the announcement of the Pantone Color of the Year. Each year a color is highlighted and explained as to why that Pantone color best represents that particular year. As some may remember, Pantone chose two colors to represent 2016 – Rose Quartz and Serenity. However, 2017 is back to the usual one color, GREENERY!
The Pantone website describes Greenery as “a refreshing and revitalizing shade, [that] is symbolic of new beginnings. [It] is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.”
Green can already be seen in design across the board – fashion, home decor, tech, logos, and of course, in nature! Looking at green logos, companies utilize different shades of the color. Whether green represents money, nature, health, growth, or something else, color takes an important role in logo design and branding. The color green has some of the “same calming attributes that blue has, but it also incorporates some of the energy of yellow. In design, green can have a balancing and harmonizing effect, and is very stable” (Smashing Magazine).
Take a look at these well-known green logos! Do you spot similarities between the missions of these companies or do these companies show just how versatile green can be for branding? Between living in the Evergreen State and Greenery being the color of the year, green will continue to takeover the scene!
Want your branding to tell the story of your company? Our team at Artitudes has vast experience with logo design and branding. Contact us today!
If you’d like to read more about color psychology, read our blogs about the color red, blue, yellow, purple, orange, black and white, pink, brown, gray, multicolored, and March Madness by team colors. Look for more color psychology blogs coming soon.
Sources: https://www.pantone.com/color-of-the-year-2017, http://www.hgtv.com/design-blog/design/introducing-the-2017-pantone-color-of-the-year-greenery, https://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-meaning-of-color/