The New Crayon in the Box
From “Indigo” and “Manatee” to “Outer Space” and “Denim”, Crayola has created fun names for their crayons since their start in 1903. While they’re currently producing 10 blue crayons, that is about to change. When Crayola announced the retirement of the yellow “Dandelion” crayon earlier this year, they weren’t clear about which color would replace it.
They recently announced a contest to name the blue they’re introducing to their crayon lineup. Their website stated that this new blue pigment is called “YInMn (yin-min)” and it was discovered “in 2009 by Mas Subramanian, a chemistry professor at Oregon State University”. They say that this discovery “is the first new blue pigment in 200” and therefore, “the inspiration for the new blue crayon color”! The name “YInMn” comes from the 3 elements that make up the pigment, “yttrium, indium and manganese oxides”.
Why are they adding yet another shade of blue? Several studies have shown that blue is the universal favorite color. In addition, we noted in our recent color psychology blog about blue that “it is a unique and versatile color in that its shades can mean a variety of things”. With a link to creativity, it’s calming effect, it’s association with intelligence, and even it’s ability to slow heart rate and reduce appetite, you can see why there are so many blue crayons in each box!
Crayola is now accepting submissions for name ideas for the new crayon. However, this is not the first time they’ve had a crayon naming contest. In fact, in 1993, to celebrate their 90th anniversary they ran a contest allowing people to name 16 of their new colors. Amongst the winners were some of the most memorable crayon names of today — “Purple Mountain’s Majesty”, “Tickle Me Pink”, and “Granny Smith Apple”, to name a few!
Sources: http://www.crayola.com/splash/promos/newblue, http://www.npr.org/2017/05/05/526808319/crayola-gives-the-people-what-they-want-a-new-blue-crayon, http://www.jennyscrayoncollection.com/2015/07/96-limited-edition-name-new-colors.html