Orange in Marketing – Color Psychology
Orange you glad we’re continuing our color psychology blogs? The combined energy of red and the optimism of yellow is what gives orange its spunk. It is the color of enthusiasm and extroversion and is very attention-grabbing. More than any other color, it’s one of the more ‘controversial’ colors – people either love it or hate it.
Since the color is linked to energy and motivation, many teams utilize it as one of their team colors! Between the University of Texas Longhorns, the Miami Dolphins, the San Francisco Giants, and heck, Syracuse’s mascot is the Orange! Not only that, Gatorade, the energy drink of many athletes, also includes the color in their logo! With the energizing nature of the color, it’s easy to see why so many teams gravitate towards using it.
Orange is the only color that is named after an object. Due to this, it has obvious associations to the fruit and citrus industry. Although orange is not the natural color of most foods, it only makes sense that every orange juice and citrus company uses this color.
The color is used often in products for kids. While orange catches the attention of people of all ages, kids especially are drawn to it. Whether it’s Nickelodeon’s logo splash or the artificially colored Cheetos or Fanta, kids seem to have a special affinity to the color.
Another major place that orange is a big part of is the construction and safety industries. Between construction signs, life jackets, and road cones, it is clearly a highly noticeable color. Whether we’re driving down the road or looking into the water, orange stands out and alerts us to whatever is at hand.
Although it’s a word that doesn’t rhyme with anything, orange is a bright and energetic color that is used in branding across many industries!
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If you’d like to read more about color psychology, read our blogs about the color green, red, blue, yellow, purple, black and white, pink, brown, gray, multicolored, and March Madness by team colors. Look for more color psychology blogs coming soon.
Sources: https://coschedule.com/blog/color-psychology-marketing/, https://www.colormatters.com/the-meanings-of-colors/orange, http://www.todayifoundout.com/index.php/2011/01/the-color-orange-was-named-after-the-fruit/