Pink in Marketing – Color Psychology
While these days pink is seen as a more feminine color, it wasn’t always that way! In an article from Smithsonian.com, it says that in 1908, “The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.” It was around the 1940’s that these colors switched.
Many products targeted toward a feminine audience use pink, and like many colors, with different shades come different meanings. According to Entrepreneur, “Hot pinks convey energy, youthfulness, fun and excitement and are recommended for less expensive or trendy products for women or girls. Dusty pinks appear sentimental. Lighter pinks are more romantic.”
Additionally, the color is calming and alleviates “feelings of anger, aggression, resentment, abandonment and neglect. Studies have confirmed that exposure to large amounts [of it] can have a calming effect on the nerves and create physical weakness in people.”
With the rise of rose gold products, “millennial pink” has also become a very trendy color in the last year or so. In fact, many millennials believe that this shade is “genderless”. Since it’s rise in the summer of 2016, clothing and other products in this shade have flown off the shelf.
Take a look at the logos below and…think pink!
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If you’d like to read more about color psychology, read our blogs about the color green, red, blue, yellow, purple, orange, black and white, brown, gray, multicolored, and March Madness by team colors. Look for more color psychology blogs coming soon.
Sources: https://www.entrepreneur.com/article/175428, http://www.empower-yourself-with-color-psychology.com/color-pink.html, https://www.theguardian.com/artanddesign/shortcuts/2017/mar/22/millennial-pink-is-the-colour-of-now-but-what-exactly-is-it, http://www.smithsonianmag.com/arts-culture/when-did-girls-start-wearing-pink-1370097/