Red in Marketing – Color Psychology
Picture this: you’re out running errands. First you stop by the Texaco station to fill up on gas. Then you go shop at Safeway and Target to pick up a few things. By the end of it all, you’re parched and buy a Coke to quench your thirst. What does this afternoon have in common? All of the brands have red logos!
All this to say, the color red is everywhere in marketing because it’s a very versatile color. Using it in logo design and branding can have the effect of raising blood pressure, garnering attention, thirsting an appetite, and is also linked to love and passion.
It is a very noticeable and strong color. It’s unique in the way that every shade of red evokes a similar reaction – not the case with shades of blue. Additionally, red is associated with “stop” or beware as well. Red is shown in many national flags since it brings about a sense of pride as well. It’s a sporty color – teams in the NCAA most commonly have it as their primary color.
Furthermore, if you think about it, it is oftentimes a prominent color inside of restaurants – especially fast food. Interestingly enough, it’s because red has that stimulating effect of raising blood pressure, which relates to metabolism, and makes people hungry!
While utilizing the color red may mean one thing for one business, it can be seen in a whole different way for a different business. Take a look at these well-known red logos:
Want your branding to tell the story of your company? Our team at Artitudes has vast experience with logo design and branding. Contact us today!
If you’d like to read more about color psychology, read our blogs about the color green, blue, yellow, purple, orange, black and white, pink, brown, gray, multicolored, and March Madness by team colors. Look for more color psychology blogs coming soon.