Yellow In Marketing – Color Psychology
Yellow is everywhere… the sun, the famous golden arches of McDonald’s, and heck, Coldplay even has a song named after the color! Color Psychology says that it “is the brightest color of the visible spectrum, and is the most noticeable of all colors by the human eye”. The human eye actually processes it first, so no wonder it is such an attention-grabbing color, our brains are actually wired to see it first!
Much like how red has been proven to increase heartrate and increase appetite, yellow has a similar effect in the food arena. Together they are the most popular colors for fast food restaurants because they evoke the tastebuds and appetite. Outside of the fast food industry, many restaurants shy away from this color combination simply because of the strong connotations to fast food.
Yellow is the color most associated with happiness and optimism, as well as creativity. It is definitely not the calming color that blue is, but it still has the ability to make people happier because it is also associated with warmth — because of the sun mostly. Yellow is unique in that there are no “dark yellows”. While other colors can have muted tones, yellow is bright no matter what.
It is also a cautionary color. Whether it’s a yellow light on the road or the neon yellow and orange that accompanies construction sites as a sign of danger.
All in all, yellow brings energy, attention, and cheerfulness to any logo design and branding.
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